Brand Creation
Salt & Lime
A logo inspired by the Coastal Cowgirl subculture, blending Western charm with breezy, beachside energy to create a bold yet effortless brand.
This project involved designing a logo inspired by a chosen subculture, guided by in-depth research and creative exploration. I chose the Coastal Cowgirl lifestyle, a fusion of classic Western heritage and laid-back coastal living. It’s a trend that feels both nostalgic and modern, embodying freedom, confidence, and a touch of sun-soaked rebellion.
After exploring themes, music, and visual influences tied to the subculture, I developed Salt & Lime, a name that captures its vibrant, carefree spirit. The logo design brings this to life through a playful, clever detail: the “S” forms from the brim of a cowboy hat, symbolising the effortless blend of country grit and coastal ease. Designed in Adobe Illustrator, the mark was refined with careful attention to balance, shape, and flow, resulting in a logo that’s as spirited as the lifestyle it represents.
