Brand Identity
Thrive
Thrive is a sports drink brand designed for women, a refreshing, empowering alternative to the traditionally masculine energy drink market. With its soft tones, elegant typography, and eco-friendly packaging, Thrive celebrates strength, growth, and vitality in a distinctly feminine way.
This project focused on creating a full brand identity for a new sports drink, including the name, tagline, visual identity, and packaging design. My approach centred on designing for a female audience, responding to the ongoing gender imbalance within the health and sports industries. While many sports drinks use bold colours and heavy typefaces to appeal to male consumers, Thrive was developed to challenge that norm.
Inspired by the name itself, I built the brand around themes of growth, nature, and vitality. Using Adobe Illustrator, I designed a logo surrounded by blooming flowers and soft water droplets to convey energy and renewal. The final result is a refreshing, empowering brand that helps women not just perform — but truly thrive.
